OCAD University, New Visual Identity

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{from OCAD.ca} -- "(Toronto — May 6, 2011) At last night’s opening celebration of OCAD University’s 96th Annual Graduate Exhibition, the university unveiled its new visual identity to students, faculty, staff and guests. The university’s new logo was developed in collaboration with the internationally respected firm Bruce Mau Design (BMD).

“This dynamic new identity asserts OCAD U’s catalytic role within the creative sectors, the research community and industry,” said Dr. Sara Diamond, OCAD University President.

Inspired by OCAD U’s iconic and transformational Alsop-designed Sharp Centre for Design, BMD created a base of black and white pixel 'windows' — modular frames to hold actual student art and design work. Through these 'windows' the core of OCAD U is presented — conceptually strong, relevant, diverse, and compelling. “As we push the boundaries of art and design practice, education and research, so too does our new identity, giving the world a window into what we do here,” said Dr. Diamond..."

{from Fastcodesign.com} -- "...the new logo is a triumvirate of Mondrian-esque frames, with “OCAD” in one frame and “U” in another. The third, largest frame, is left open for whatever the university wants to throw inside. It could, for instance say “OCAD University.” It could also say “Imagination Is Everything,” the school’s battle cry. But its primary purpose is to show off students’ creative toils. Each year, graduating student medal winners will be invited to mine their portfolios and contribute a piece to the logo, whether a sculpture, a graphic work or a painting, providing a set of logos for the following year."

Have a peek at Bruce Mau Design (BMD), HERE.


Imagination Is Everything...